The largely untapped market of people who want to see movies alone but are afraid to go by themselves can help solve a problem as old as movies themselves: the single seats. Fandango is redefining what it means to go the movies alone, by rewarding solidarity through The Single Seater Society.
When selecting individual leftover seats on Fandango, customers will receive a special invitation which - if accepted - will automatically induct them into the society, waiving convenience fees, and offering a "society surplus" every time they purchase a qualifying single seat.
Members can opt into automated texts when “Society Seats” become available for upcoming showings near them. Society Seats include covered convenience fee and a free drink or small popcorn.
single people social
Cool Perks
Art Direction / Branding ... Truman Florence
Excellent Copywriting ... Eli Gee
Increíble Strategy ... Rachel Langston
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