50% of us will get cancer in our lifetime, and 50% of those who do will be too afraid to tell their employer about it. Publicis created the Working with Cancer pledge, to remove the stigma and ensure more people are guaranteed job security while they fight this disease.The initiative was launched at Davos, and ran a global campaign. It even made it to the Superbowl. Since it's inception, more than 600 companies have signed the pledge,  impacting more than 20 million employees worldwide.
2023 Grand Prix for Good at Cannes
In addition to handling the OOH campaign, I also played a key role in designing website, brochure, and company outreach assets.
Check out the site for yourself: workingwithcancerpledge.com
Art Direction ... Truman Florence
CCO ... Andy Bird